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PROOF for Realtors
Real Estate
Media & Appearances
+5
Aug 19, 2026
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4 min read
A conversation about consumer trust, the Proof Gap, professional expertise, and how REALTORS® can prepare for changing search behaviour.
+4
18 min read
A cleaned, chaptered transcript of Ashley Smith’s appearance on Greater Vancouver REALTORS®’ podcast, The Critical Path.
Aug 18, 2026
9 min read
A chaptered transcript of Ashley Smith’s Link Thru Social conversation about AI search, professional visibility, trusted referrals and turning real expertise into searchable proof.
Article
Apr 24, 2026
3 min read
Real-world reputation and referrals still matter — but how people validate them has changed.